Netflix paved the way for what streaming services are today. Netflix is worth over a hundred billion dollars and is continuing to grow. While Netflix is a global corporation today, it did not start off that way. In fact, Netflix took years to become what it is today. The original pioneers of Netflix were the creators Reed Hastings and Marc Randolph. Starting in 1998, customers could rent DVDs via the USPS postal service. The people who originally rented these films were Netflix's early adaptors. Netflix started to shift into the early majority once they introduced a subscription-based model. A subscription-based model had never hit the DVD market before, and it quickly gained popularity. The addition of the "queue" also helped Netflix become a bigger brand. This allowed customers to pre-select the next movie they wanted in advance. The transformation of Netflix really occurred when they made the switch from DVDs to being a streaming service app. Now you can stream Netflix on your phone. Netflix has become a standard part of today's society, and now so many other companies have created streaming services as well. In order for Netflix to continue regaining traction, they continue adding new shows and movies.
In terms of the late adopters, they felt obligated to join because of how many shows and movies were exclusively on Netflix. Nowadays, there are so many different streaming services, and the cost can add up quickly. The negative side of Netflix is the price. Not everyone can afford to have Netflix and, therefore, will never be able to adopt Netflix. For this reason, Netflix will never reach one hundred percent penetration. Additionally, the cost of Netflix is continuing to increase. For me, the good outweighs the bad. I like how many shows and movies are available exclusively on Netflix and therefore the options outweigh the price.
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